New Products at Surf Expo in Orlando – January 2025

The Surf Expo held from January 8–10, 2025, at the Orange County Convention Center in Orlando, Florida, showcased a plethora of innovative products and emerging trends in the watersports and coastal lifestyle industries. With over 750 exhibitors and thousands of retail buyers in attendance, the event served as a vibrant marketplace for industry professionals to explore the latest offerings.

Apparel and Accessories

<a href="https://info.surfexpo.com/surf-expo-january-2025-show-spotlight-a" target="_blank">Hook & Tackle</a>, a fourth-generation family business established in 1963, unveiled its latest line of marine and fishing apparel. Known for superior quality, the brand's new collection features stylish resort, casual, travel, marina, and fishing attire designed for various adventures.

<a href="https://info.surfexpo.com/surf-expo-january-2025-show-spotlight-a" target="_blank">Fahlo</a> presented its unique animal tracking bracelets and plush toys, combining fashion with wildlife conservation. Each purchase includes a real animal to track, fostering curiosity and supporting conservation efforts through partnerships with nonprofits.

<a href="https://info.surfexpo.com/surf-expo-january-2025-show-spotlight-b" target="_blank">Be Boho Fashion, LLC</a> showcased a stunning collection of resort and beachwear, perfect for embracing a laid-back, bohemian lifestyle. Their high-quality pieces are designed to elevate any beach or resort look.

Sustainable and Purpose-Driven Products

<a href="https://info.surfexpo.com/surf-expo-january-2025-show-spotlight-a" target="_blank">Shaka Love, LLC</a> introduced a line of products thoughtfully woven with sustainability and purpose in mind. Their offerings aim to bring joy and relaxation, whether at home, on a boat, or during a beach vacation, promoting a culture of sustainability and community.

Beach and Outdoor Equipment

<a href="https://info.surfexpo.com/surf-expo-january-2025-show-spotlight-b" target="_blank">GOBUDi's Sand Dipper</a> made beachcombing more accessible and enjoyable for all ages. This innovative tool allows users to collect shells and other treasures without bending, making it a back-friendly option for beach enthusiasts.

Headwear and Fashion Accessories

<a href="https://info.surfexpo.com/surf-expo-january-2025-show-spotlight-a" target="_blank">American Hat Makers</a> showcased their latest hat styles, offering exclusive show specials and interactive experiences at their booth. Attendees had the opportunity to design custom hats at the brand's hat bar, highlighting their commitment to quality craftsmanship and customer engagement.

Industry Trends and Insights

The expo also featured keynote speakers, including surf legends Rob Machado, Shaun Tomson, and Chris Bertish, who shared their unique stories and insights. Daily Learning Labs, fashion shows, and events like the 2025 Florida Shape Off honored industry icons, fostering a sense of community and collaboration among attendees. Read more about it https://surfexpo.com/show-news/surf-expo-kicks-off-2025-with-fresh-opportunities-and-industry-enthusiasm

The January 2025 Surf Expo underscored the continued growth of the coastal retail market, driven by trends in sustainability, innovation, and the increasing demand for active outdoor lifestyles. The event provided an unparalleled platform for networking, business growth, and industry innovation, confirming its role as the premier gathering for the watersports and coastal lifestyle industries. More details can be found https://surfexpo.com/show-news/surf-expo-showcases-innovation-sustainability-and-vibrant-industry-momentum" 

Conclusion

In summary, the Surf Expo in Orlando served as a dynamic hub for unveiling new products and trends, reflecting the vibrant and evolving nature of the watersports and coastal lifestyle sectors. From sustainable apparel to innovative beachcombing tools, the expo highlighted the industry's commitment to quality, innovation, and environmental consciousness.